Full Job Description
Job Title: Digital Content Strategist
Location: Scotch Plains, New Jersey
Company Overview
Amazon, one of the world’s leading technology companies, is revolutionizing the way people shop, learn, and connect. With an unwavering passion for innovation, we are dedicated to enhancing the customer experience through our diverse range of services and products. Our Scotch Plains location is at the forefront of digital marketing and content creation, making it a pivotal hub for our strategic vision.
Position Overview
We are seeking a talented and highly motivated Digital Content Strategist to join our dynamic team in Scotch Plains. As a key player in our marketing department, you will be responsible for developing and implementing comprehensive content strategies that resonate with our target audience and align with our brand’s voice. This role will allow you to unleash your creativity while leveraging data-driven insights to enhance our online presence and drive engagement.
Key Responsibilities
- Design and execute content strategies that align with Amazon’s marketing objectives and brand integrity.
- Conduct thorough research to understand industry trends, competitors, and customer insights, driving innovative content ideas.
- Collaborate with various teams, including SEO, social media, and product development, to create integrated campaigns that amplify our messaging.
- Create high-quality, engaging content across multiple formats, including blogs, articles, social media, video scripts, and email newsletters.
- Analyze content performance metrics and derive actionable insights to optimize future content initiatives.
- Oversee editorial calendars, ensuring timely delivery of content and alignment with marketing campaigns.
- Manage relationships with freelance writers and content creators, ensuring all produced content meets Amazon's standards.
- Stay current with digital marketing trends, tools, and best practices to keep our content strategies ahead of the curve.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3-5 years of experience in digital content strategy or content marketing roles.
- Proven track record of developing successful content strategies that drive engagement and conversions.
- Excellent writing, editing, and storytelling skills, with a keen eye for detail.
- Strong understanding of SEO, social media platforms, and content management systems.
- Ability to analyze performance metrics and convert data into actionable insights.
- Exceptional collaboration and project management skills, with the ability to work independently.
- Familiarity with marketing automation tools and CRM systems is a plus.
Why Join Amazon?
At Amazon, we believe our diverse workforce is a cornerstone of our success. We are committed to creating an inclusive environment where everyone feels valued and empowered to share their ideas. As a Digital Content Strategist in Scotch Plains, you will enjoy a comprehensive benefits package that includes:
- Competitive salary and performance bonuses.
- Health, dental, and vision insurance options.
- Retirement savings plans with company matching.
- Generous paid time off and flexible work-from-home policies.
- Continuous learning and professional development opportunities.
- Employee discounts on Amazon products and services.
Work Environment
Our Scotch Plains office is designed to foster collaboration and creativity. We embrace cutting-edge tools and technologies to ensure our team can work efficiently and think innovatively. With open workspaces, comfortable breakout areas, and access to the latest digital marketing resources, you will find the perfect environment to thrive as a Digital Content Strategist.
How to Apply
Ready to unleash your potential as a Digital Content Strategist? Please submit your resume, a cover letter detailing your relevant experience, and a portfolio showcasing your best content work. We look forward to reviewing your application and discussing how you can contribute to our team's success.
Equal Opportunity Employer
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from individuals of all backgrounds, experiences, and perspectives.
Join Our Team and Make an Impact!
If you are passionate about creating compelling digital content and thrive in a fast-paced environment, we want to hear from you! Become a part of our innovative team in Scotch Plains and play a key role in shaping the future of content marketing at Amazon.